Shortage of Economic Slogans

Satire
Shortage of Economic Slogans America's Slogan Reserves Nearly

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Depleted, White House Warns America's supply of meaningless economic slogans, such as "Corporate Responsibility" and "Small Investors Retirement Security," has been drained almost dry in the past few weeks as President Bush made a series of

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banal speeches in the hopes of talking up the

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flagging economy. That is the message from senior White House aides, who say that America's slogan reserves were

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taxed to the breaking point last week at the President's Economic Forum at Baylor University in Waco, Texas. "People seem to think that meaningless economic slogans are a renewable resource," one Bush aide said. "That is simply not the case." As the stock markets went into a free-fall this summer, President Bush was forced to make a series of meaningless cheerleading speeches in front of slogan-

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bedecked backgrounds, a decision that may have triggered the nation's current slogan shortage. Senior aides have been

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scrambling to develop new slogans, but much of their handiwork is instantly

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consigned to the dustbin, such as the recently rejected idea of President Bush delivering a speech in front of the slogan

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WILL WORK FOR FOOD. "We had high hopes for that one, but the focus groups hated it," one aide said. For his part, President Bush acknowledged the slogan shortage in a speech last night in Austin, where he spoke in front of a background adorned with the words SEEKING NEW SOURCES FOR SLOGANS. "Coming up with a plan for an economic recovery will be hard," Mr. Bush told his audience. "Coming up with a name for that plan will be even harder."

가상 뉴스로 본 세계
경제 슬로건 바닥났다 미국의 ‘슬로건’ 보유고가 고갈됐다고1 백악관이 경고했다 “기업의 책임” “소액투자자의 노후안정’ 같은 별 뜻 없는 경제 구호의 공급자로 기능해 왔던 미국이 이제 그 한계에 봉착했다. 지난 몇 주간 부시 대통령이

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침체의 늪에 빠진 미국 경제를 그럴듯하게 포장해 보려고

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진부한 연설을 잇따라 반복했기 때문이다. 백악관 고위 측근들은 지난주 텍사스 웨이코의 베일러 대학에서 열린 대통령 경제포럼을 전후로 미국의 ‘구호’ 보유고가 더 이상 버티지 못할 정도로

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소진됐다고 전했다. “사람들은 뜻 없는 경제 구호들이 마치 계속 채워지는 재생에너지인 줄 아는 듯하다”고 부시의 한 측근이 말했다. “절대 그렇지 않다.” 올여름 주식시장이 곤두박질치면서 부시 대통령은 구호로

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뒤덮인 배경 앞에서 응원단장이라도 된 듯 의미 없는 연설을 줄줄이 반복해야 했으며 그 결과 현재의 슬로건 부족 사태를 야기했다. 고위 측근들은 새로운 구호를 만드는 데

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발 벗고 나섰지만 그중 상당수는 바로 휴지통으로

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직행했다. 최근 대통령이 연설할 때 배경에 “

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밥만 먹여주면 일하겠다”는 구호를 걸어두자는 의견도 퇴짜를 맞았다. “아직도 그 구호를 높이 평가하지만 설문조사 집단이 싫어했다”고 또 다른 측근이 밝혔다. 부시 대통령 역시 구호 부족 문제를 인식하기 시작했다. 그는 지난 밤 오스틴에서 등 뒤에 “새로운 구호를 찾습니다”라는 문구가 새겨진 장막을 세워 두고 연설했다. “경제 부흥 계획을 마련하기란 힘들다”고 대통령은 청중에게 말했다. “그 계획의 이름을 짓는 일은 더 힘들다.”

■ NOTES

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deplete: 비우다, 고갈시키다, 써버리다. Ex. It's an energy-depleting job(그것은 정력을 소모시키는 일이다).

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Banal: 진부한, 평범한, 흔해빠진. Ex. He just sat there making banal remarks all evening(그는 거기 앉아 저녁 내내 진부한 이야기를 늘어놓았다).

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flagging: 약한, 기력이 쇠퇴한, 시든. Ex. flagging sex life(힘 빠진 성생활).

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tax: 무거운 부담을 지우다, 무리를 강요하다, 혹사하다.

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bedeck: 꾸며대다.

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scramble: 기어오르다, 앞을 다투다, 허둥지둥 ~하다. Ex. There were a lot of people waiting to scramble aboard the small boat(그 작은 배에 기어 오르려고 기다리는 사람이 많이 있었다.)

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consign: 넘기다, 안도하다, 위탁하다, 맡기다.

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will work for food: 흔히 실업자들이 '밥만 먹여주면 일하겠다'는 의미로 이런 문구의 피켓을 들고 다닌다.

Crossword Puzzle

아래 글을 읽고 퍼즐을 풀어봅시다. 이 글에 나오는 단어 중에서 답을 고르시면 됩니다.

Please Remove the Boob Tube (관련 기사는 뉴스위크 한국판 11월 28일자 78쪽에 실렸습니다.) Last week I stepped into a typically crowded post office, but there was no idle chatter in line, no commenting on the latest stamp issued or even joking about the length of our wait. Instead, every last person was staring up at a brand-new plasma TV as it spit out the latest stock-market quotes, breaking news and celebrity sightings. As I gazed around, I felt as though I were entirely alone. And I hated it. Don't get me wrong: I like TV. Hanging out with Jack Bauer and Jon Stewart often beats spending time with almost anyone who isn't related to me. But I am sick of stumbling across a television set every time I go out to run an errand. Whose groundbreaking customer-service idea was this? I've seen TVs at the supermarket, the bank, even at Nordstrom. It seems that almost every business I enter now boasts a screen bent on captivating me with its fascinating content so I'll never have to suffer an entertainment-free moment.

ACROSS

1. purposeless or foolish talk 4. a room, set of rooms, or building where the business of a commercial or industrial organization is conducted 6. to come or go into 8. a negative used to express dissent, denial, or refusal, as in response to a question or request

DOWN

1. filled to excess; packed 2. used to indicate a person, thing, idea, state, event, time, remark, etc., as present, near, just mentioned or pointed out, supposed to be understood, or by way of emphasis 3. being one of a group or series taken collectively; each 5. preposition used to indicate a point or place occupied in space; in, on, or near Ex. to stand __ the door 7. to move or proceed, esp. to or from something

QUIZ

지난 몇 주 동안의 기사를 얼마나 잘 기억하십니까? 뉴스위크 한국판의 News Quiz로 확인해 보세요.

1. What did Juan Carlos, Spanish King, say to Venezuelan President Hugo Chavez when he interrupted a speech by Spanish Prime Minister? (11월 28일자 Perspective) a. Good point. b. Why don't you shut up? c. I am the King.

2. The year 1968 is significant in many ways. That year, this spacecraft took a photo of the earth from space for the first time in human history. (11월 28일자 Special Report) a. Apollo 8 b. Sputnik c. Gemini

3. Which is the only major country in the world to which travel has declined in the midst of a global tourist boom? (11월 28일자 World View) a. the United States b. China c. Germany

4. Loans that were once made and held by banks are now increasingly "______." That is, they're bundled into bondlike financial instruments and resold to other investors. (11월 28일자 Business) a. commercialized b. commoditized c. securitized
5. Which company is not in the partnership with MySpace? (11월 28일자 Newsweek Plus) a. Skype b. Sony BMG c. Facebook

6. This country produced many Hollywood celebrities, including Nicole Kidman, Cate Blanchett, and Hugh Jackman. (11월 28일자 Newsmakers) a. Canada b. Australia c. England Correct answers: 1. b 2. a 3. a 4. c 5. c 6. b